Get Ready to Accelerate! Take Part In The JK Tyre Ladies Power Drive!

-Irwin Mills

By Irwin Mills

In
a
bid
to
support
and
empower
women
in
the
field
of
motorsport,
JK
Tyre,
a
renowned
global
tire
manufacturer,
is
pleased
to
announce
the
upcoming
JK
Tyre
Ladies
Power
Drive
2023.
This
exciting
event
will
take
place
in
Kolkata
on
August
20
and
is
organized
by
Just
Sportz,
under
the
guidance
of
FMSCI
(Federation
of
Motor
Sport
Clubs
of
India).

The
JK
Tyre
Ladies
Power
Drive
is
a
unique
navigational
TSD
(Time,
Speed,
Distance)
rally
that
allows
individuals
with
a
valid
driving
license
to
participate
alongside
a
navigator
who
will
guide
them
through
the
designated
route.

This
format
focuses
on
testing
participants’ abilities
to
maintain
accurate
speed
and
timing
while
following
specific
directions
using
a
tulip.
Unlike
traditional
rallies
that
prioritize
speed,
TSD
rallies
emphasize
timing
and
strategy,
making
it
an
ideal
platform
for
drivers
and
navigators
to
showcase
their
skills.

Participating
in
this
event
offers
valuable
learning
experiences
for
aspiring
rally
drivers
without
the
need
for
high
speeds
or
specialized
vehicles.
By
utilizing
normal
street
cars
during
TSD
rallies
like
this
one,
participants
can
develop
essential
skills
that
serve
as
a
solid
foundation
for
those
interested
in
pursuing
professional
motorsport
careers.

Following
the
success
of
previous
women-only
TSD
events
such
as
the
JK
Tyre
WIAA
Rally
to
Valley
in
West
India,
the
JK
Tyre
Times
Women’s
Drive
in
North
India,
as
well
as
other
events
like
the
JK
Tyre
Defence
Wives
Power
Drive
and
JK
Tyre
FICCI
YFLO
Power
Drive,
we
are
excited
to
bring
this
exhilarating
experience
to
women
in
East
India
through
the
JK
Tyre
Ladies
Power
Drive.

Over
40
all-women
teams
will
be
participating
in
this
event
which
will
commence
from
Hotel
Westin.
After
navigating
through
Kolkata’s
streets
for
over
4
hours,
participants
will
return
to
the
starting
point
where
winners
will
be
announced
during
an
extravagant
prize
distribution
ceremony.

Mr.
Sanjay
Sharma,
Head-Motorsport
at
JK
Tyre,
expressed
his
enthusiasm
for
promoting
gender
equality
within
the
motorsport
industry.
He
stated, “As
we
continue
to
embrace
the
thrilling
world
of
motorsport,
JK
Tyre
remains
dedicated
to
propelling
women
into
this
dynamic
realm.
Over
the
years,
our
journey
in
Motorsport
has
been
characterized
by
our
unwavering
commitment
to
providing
opportunities
and
igniting
the
racing
spirit
among
women,
who
now
make
up
nearly
half
of
our
nation’s
population.”

He
added, “As
we
accelerate
forward,
we
remain
resolute
in
our
mission
to
drive
gender
equality
in
every
exciting
twist
and
turn
on
the
track.
For
our
upcoming
JK
Tyre
Ladies
Power
Drive
in
Kolkata,
we
aim
to
provide
each
participant
with
a
truly
memorable
experience.”

JK
Tyre
has
played
a
significant
role
in
training
and
nurturing
talented
female
champions
such
as
Shriya
Lohia,
Mira
Erda,
and
Sneha
Sharma.
These
remarkable
individuals
have
represented
India
on
international
stages
of
Motorsport.

Both
Sneha
Sharma
and
Mira
Erda
emerged
from
JK
Tyre
karting
programs
and
are
currently
competing
in
international
formula
racing
competitions.
Meanwhile,
young
driver
Shriya
Lohia
has
been
actively
participating
in
global
karting
races
and
was
honored
with
the
prestigious
Pradhan
Mantri
Rashtriya
Bal
Puraskar
2022
for
her
outstanding
contributions
to
motorsports.


DriveSpark
Thinks

In
collaboration
with
FMSCI
(Federation
of
Motor
Sport
Clubs
of
India),
JK
Tyre
has
also
adopted
FIA’s
highly
successful
initiative
known
as
The
Girls
on
Track
(GoT)
program.
This
program
aims
to
encourage
women’s
participation
in
motorsports
through
karting
by
creating
awareness
at
grassroots
levels
across
the
country.
By
identifying
promising
talent
at
an
early
stage
through
this
program,
JK
Tyre
nurtures
these
individuals’ skills
to
pave
their
way
towards
a
career
in
this
thrilling
sport.


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Article Published On: Saturday, August 19, 2023, 14:58 [IST]

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